The label of a product, like the packaging, (in fact the label is also considered packaging. In another post we will explain why) has the power to increase or decrease sales based on consumer perception. This is why a company’s decision as to what to put on the label is very important to know what message they want to convey to the market.
The choice about what information should appear on the label can have different effects on how people perceive that information and therefore directly affect their purchase decision.
Basically, there are 3 effects:
- Psychological: the perception and impact that people can have when seeing the labeled product. For example, if you label a product with healthy attributes (Low fat), you can reinforce knowledge about which foods are healthy and which are not.
- Social: if you highlight that a product is organic, the label must reflect it explicitly, thus reinforcing the commitment of that brand to satisfy the social recognition of its consumers.
- Sustainability: this effect will depend on whether consumers choose to buy products labeled as organic or not. Would it make sense to use a label announcing that your product is organic because it does not use chemical pesticides? The answer is simple: of course!
At AyG Packaging we cannot define the strategies of our clients, but we can provide a wide variety of packaging and labeling solutions.
May we help you?
Send us an e-mail to: info@aygpackaging.com